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Advertising:

How To Write a Good Advertisement
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31 -derfully Simple Ways To Make Your Ads Generate More Inquiries
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On Target Advertising
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Blogging:

Blogging redux
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Can blogging help you market your product online?
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Book Publishing:

The Bulletproof Book Proposal
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Finding A Good Idea For Your Book
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A Fine Position to Be In
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What to Do When Your Book Goes Out of Print
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Brochures:

How to Write More Effective Product Brochures
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Classy Outfit...Classy Brochure?
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Business Skills:

Improving Your Listening Skills
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Improving Your Interpersonal Skills
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10 Ways To Get More Done in Less Time
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How to Give a Successful Presentation
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The Case Against PowerPoint
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Practical Techniques for Producing Profitable Ideas
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8 Ways to Improve Your Managerial Skills
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Improving Your Telephone Skills
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Improving Your Reading Efficiency and Skills
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How to improve your negotiating skills
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Ten Ways To Reduce Stress On The Job
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Business-to-Business Marketing:

10 Tips For Writing More Effective Industrial Copy
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The 7 Key Differences Between business-to-business and consumer marketing
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Business-to-Government (B2G) Marketing:

The Government End-of FY Spending Frenzy
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Catalog Marketing:

How To Write Catalog Copy That Sells
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Copywriting:

How To Prepare For A Copywriting Assignment
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The Fundamentals Of Persuasive Writing
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How To Give (And Take) Constructive, Helpful Criticism On Direct Marketing Ideas, Concepts, Design, And Copy
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Why Clients Rewrite Your Copy -- And How To Handle It
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Features before benefits
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How To Hire A Freelance Copywriter
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Direct Mail:

The 12 Most Common Direct Mail Mistakes...And How To Avoid Them
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Deciding what to insert with the sales letter in your DM package
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Enhancing your Credibility With Your Prospects
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Estimating response to business-to-business direct mail
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Using direct mail to promote consulting services and professional practices
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23 Tips For Creating Business-To-Business Mailing that Work
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Reduce Direct Marketing Costs with Postcards
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DM News (columns):

The myth of "high-falutin" copy
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Does long copy really work better than short copy?
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Why direct marketers treat their customers right - and can't afford to do otherwise
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Can you have too many keywords on your Web site?
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What works better in copywriting: jargon or plain English?
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Blockbuster's Deceptive Advertising: Are Direct Marketers Also Guilty?
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Blogging redux
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Can blogging help you market your product online?
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Sell More Prospects with a "Secondary Promise"
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Writing in the Internet Age
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What works best in b-to-b direct mail: short copy or long?
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The 4 levels of "marketing competence"
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38 Great Ideas for Your Next Headline
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What makes business-to-business marketing different than consumer?
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8 affordable ways to drive traffic to your Web site
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Breaking into your prospect's e-mail "inner circle"
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Write, design, and publish your own free e-zine
( Download MS Word File )

9 Strategies for Improving Your Outer Envelope
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Reality in Advertising
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Traditional vs. "Guerilla" Online Marketing
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The Magic of False Logic
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10 steps to online marketing success
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Make $10,000 a month selling e-books
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How to write subject lines that get your e-mail opened and read
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How to build your e-zine subscriber list rapidly and inexpensively using "Safelists"
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Reach your prospects on a deeper level
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Persuasion secrets of the top marketing pros
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Does the printed word matter in the Internet Age?
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10 Marketing Books Actually Worth Reading
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How to help search engines find your site
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16 ways to sell your e-book online
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Are Customer Surveys a Waste of Time?
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11 Contemporary Marketing Books Actually Worth Reading
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The Motivating Sequence
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Why I Don't Believe in "SEO Copywriting"
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What Bear Hunting and the Daily News Can Teach You About Writing More Honest
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Must-Have vs. Nice to Have
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Competition? What Competition?
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What works best -- a letter, self-mailer, or postcard?
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Yours Free: 4 Steps to Selecting a Winning Premium
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What's Wrong With Direct Marketing Today
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Free Content from Uncle Sam Can Save Marketers Time and Money
( Download MS Word File )

The 3 Most Important Things I've Learned About Writing E-Mail Marketing Copy
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The Secret to Writing a Great White Paper
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What Harry Potter Can Teach You About Writing Great Copy
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5 Ways To Capture E-Mail Addresses of Landing Page Visitors
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Tips and Techniques for Increasing Your Renewal Rates
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Double or Triple Your Landing Page Conversion Rates with Taguchi Testing
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Experts Share SEO Copywriting Secrets
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What Web Metrics Should You Measure?
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Writing great copy: where do you start?
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Improve copywriting with "experience-based empathy"
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Early to Rise Column:

What My Dad Taught Me About Yellow Pages Advertising
( Download MS Word File )

The 4 Levels Of Marketing Competence
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The Most Amazing Fact About Fundraising Can Help Make Any Direct Mail Promotion More Successful - Including Yours!
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Mailing The Same Piece Twice: Should You Or Shouldn't You?
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How To Do Virtually All The Market Research You Will Never Need -- Quickly, Easily, And For Free - Online
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Is Exhibiting At Trade Shows A Waste Of Time? Without A Good ROI, Yes.
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Show Your Warts: An Honest Way To Make A Buck
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The Second-Most Powerful Word In Direct Marketing: The Magic Of A Dollar
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When You Want Customers To Buy, Tell Them They Can't.
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E-mail Marketing:

15 Tips For Writing Internet Direct Mail That Works
( Download MS Word File )

12 More Tips For Writing Internet Direct Mail That Works
( Download MS Word File )

What Works Best in E-Mail Marketing: Long Copy or Short Copy?
( Download MS Word File )

Information Marketing:

Enhancing your credibility with your subscribers
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Internet Media Review (columns):

e-Diets doesn't feed your enough reasons to join their program
( Download MS Word File )

Blue Nile makes it a pleasure to buy high-quality diamond jewelry online
( Download MS Word File )

Denise Austin's Web site is in great shape
( Download MS Word File )

Landing on Louis Rukeyser
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Giving the Mayo Clinic an Online Marketing Check-Upon Louis Rukeyser
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Cleveland Clinic Landing Page Lacks Heart
( Download MS Word File )

Harvard Health Letter Needs a Check-Up
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Use a Short Intro Landing Page When Targeting Google or Organic Search Traffic
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Creators of Silva UltraMind System Web Site Needs to Rethink It
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A Better Idea for Maximizing Conversion Rates for Free E-Newsletters
( Download MS Word File )

Can America's Test Kitchen get Web visitors to pay for their meals?
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Praying for Internet Marketing Success
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On the Internet, It's a Dog Eat Dog World
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Squeeze More Value from Your Landing Page Traffic with "Preview Pages"
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Landing Page Conversions Get Personal
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Can This Marriage -- and This Landing Page -- Be Saved?
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Interviews:

The Making of a Serial Entrepreneur
( Download MS Word File )

Lead Generation:

50 lead-generating tips
( Download MS Word File )

Marketing:

Can't Find Good Newsletter Items
( Download MS Word File )

14 Winning Methods To Sell any Product Or Service In A Down Economy
( Download MS Word File )

Tips On Using Testimonials
( Download MS Word File )

The Key to Great Inquiry Fulfillment
( Download MS Word File )

Ten Ways to Stretch Your Advertising Budget
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Marketing information Products:

Free Seminars-A Powerful Promotion, But Difficult To Sell
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How To Sell Information In The "Information Age"
( Download MS Word File )

Subscription Premiums-What's Working and What's Not
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10 Tips For Increasing Response To Direct Mail Packages Selling Directories
( Download MS Word File )

How To Overcome Price Resistance When Selling High-Priced Information Products
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Make Your Newsletter the One They Can't Live Without
( Download MS Word File )

Personal Development:

How to Get Out of a Slump
( Download MS Word File )

Public Relations:

Getting Feature Stories Published in Trade Journals
( Download MS Word File )

Use Smart PR to Unearth Prospects
( Download MS Word File )

Renewals:

Advance Renewals
( Download MS Word File )

Selling:

How to Ask for -- and Get -- the Fees You Deserve
( Download MS Word File )

Subscription Marketing (column):

6 Profitable Advance Renewal Approaches
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The 4 most important factors in direct mail subscription marketing success . and the 2 you can control most
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Are Forced Free Trials Making a Comeback in Newsletter Subscription Marketing?
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Selling Newsletters With Online Conversion
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Making Your Offer Make Sense
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6 Common Reasons Why Newsletters Fail
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What premiums work best in newsletter subscription marketing?
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Avoid these 5 common mistakes in newsletter subscription marketing
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Creating effective Web sites for subscription marketers
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Marketing paid subscription newsletters in the Information Age
( Download MS Word File )

Target Marketing Columns:

B-to-B Marketing: 1978 vs. 2008
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10 Tips for Increasing Landing Page Conversion Rates
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Are White Papers Dead?
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The 6 Key Components of Effective B-to-B Offers
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Should B2B Copywriters Avoid Jargon?
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5 Steps to Building a Large and Responsive Opt-In E-List of Qualified B2B Prospects
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5 Modern Myths of B2B Marketing
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Are Business people Devoid of Emotion When Making Buying Decisions?
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Marketing with Case Studies
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7 Rules for Content Marketers
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Business-to-Business Headline Writing Clinic
( Downlo'd MS Word File )

The More You Tell, the More You Sell
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The Trouble with B2B Marketing
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Which B2B Medium is Right for You?
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10 Ways to Improve Your B-to-B Catalog
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The Power of Proof
( Downlo'd MS Word File )

Let's Get Physical
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What's Working in E-Mail Marketing?
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Tactics and Tips for Marketing B2B Services
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The Evolution of B2B Marketing
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7 B2B Marketing Myths
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Networking the old-fashioned way
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QRCs and the Death of the BRC
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Mobile Marketing on the Move
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Are These Marketing Trends Really New?
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Adventures in B2B Marketing
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7 Tips for Writing Technically Accurate High-Tech Copy
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Technology Marketing:

Six Things I Know For Sure About Marketing To Engineers
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How To Sell Software By Mail
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Stalking The Perfect High-Tech Sales Brochure
( Download MS Word File )

Selling technology to senior management, end users and other nontechies
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Promote the heck out of high-tech products
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Taking the mystery out of high-tech the mystery out of high-tech direct mail
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10 Steps to Successful Software Direct Mail
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Technical and Business Writing:

Ten ways to improve your technical writing
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How to write business letters that get results
( Download MS Word File )

Improving your technical writing skills
( Download MS Word File )

Ten tips for better user manuals
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Trade Shows:

10 Ways to Improve Your Trade Show Direct Mail
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Video Marketing:

9 Rules for Writing Video Sales Letter
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Web Marketing:

Web Sites Must Meet Marketing Objectives...And Many Don't
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